I was thinking about Owly from Hootsuite the other day…
Owls competing in social media marketing? One is a bit trashy, but well liked (Hooters). The other, Hootsuite, I think has the upper hand here. A whole new meaning to Hootlet?
I believe Hooters may have the upper hand on content strategy however. hahaha
Robert M. Caruso
@fondalo
Founder/CEO – Bundle Post
Social Media Marketing is like an Iceberg, there is so much more involved than what you initially see.
Most people think it is just a bunch of playing around and chatting. What they don’t see and don’t understand is what it really takes to have an effective social media program, the planning, strategy, content management, community growth. It is really a lot of work when done right, but the results speak for themselves.
Robert M. Caruso
@fondalo
Founder/CEO – Bundle Post
Social media marketing isn’t supposed to be about using people, taking advantage or “pooping” on people.
Regardless of what social network, or “Bird” type you are, social media marketing is about providing value through content, having conversations and building relationships with your target audience.
Less bird poop please…
Robert M. Caruso
@fondalo
Founder/CEO – Bundle Post
Just a little clue for you, your social media marketing should be fun. Don’t let it be so serious!
Some of the best content and conversations that lead to relationships is humorous. Be human and have a little fun with your social media management. Loosen up like this chillin dog! :-)
Robert M. Caruso
@fondalo
Founder/CEO – Bundle Post
It can be overwhelming to manage your social media content. Don’t let it get you “Social Media Cross-Eyed”.
Have an effective strategy, use the proper tools and don’t get too close to your screen for too long everyday. :-)
Robert M. Caruso
@fondalo
Founder/CEO – Bundle Post
We used to send messages via bottle, then mail, then telephone.
Social media content and messaging will continue to migrate and integrate deeper within all aspects of communication and marketing.
Robert M. Caruso
@fondalo
Founder/CEO – Bundle Post
Isn’t it the truth?
Every brand, company or personal marketer is different. Therefore one sized social media marketing plan, strategy or method is not effective. There is no one size fits all solution or “package” for effective social media marketing!
Robert M. Caruso
@fondalo
Founder/CEO – Bundle Post
Social Media Without Content Is Like Coffee Without Water
Get my drift? :-)
Robert M. Caruso
@fondalo
Founder/CEO – Bundle Post
Don’t get busted!
Be sure that you are consistently posting content in your feeds and always respond to your audience. That doesn’t mean you are always at your desk though. Mobile social media management is important too. Just ask these monkeys!
Robert M. Caruso
@fondalo
Founder/CEO – Bundle Post
Smokey Bear always reminds us of forest fire and prevention. Seems fitting to me that he also reminds us of them in social media marketing.
Besides bringing back some childhood memories, this funny social graphic has some deeper meaning if you think about it. Be sure your social media marketing and strategy is conscious with intent. Ensure that your content posts are in line with your target market and their values. The best way to put out a fire, is to never let it get started.
Robert M. Caruso
@fondalo
Founder/CEO – Bundle Post
