Just because you have a pulse and a social media account on Twitter, Facebook, Linkedin and Google Plus, doesn’t mean you are doing social media marketing.
Fogging a mirror means your alive, not that your social media marketing is effective. It takes more than a pulse to create one with your community.
Robert M. Caruso
@fondalo
*New – Check out fondalo.com
Founder/CEO – Bundle Post
Social Media Marketing is like an Iceberg, there is so much more involved than what you initially see.
Most people think it is just a bunch of playing around and chatting. What they don’t see and don’t understand is what it really takes to have an effective social media program, the planning, strategy, content management, community growth. It is really a lot of work when done right, but the results speak for themselves.
Robert M. Caruso
@fondalo
Founder/CEO – Bundle Post
Follow for follow. I need more followers! You follow me, I follow you! #TeamFollowBack
If you are using social media for marketing and are in any way using #teamfollowback hashtag on Twitter, do you know why you are doing it? Building community is not numbers. It is about a target audience. Your prospective clients. Your market.
Know why you are doing what you are doing, don’t just do because you can!
Robert M. Caruso
@fondalo
Founder/CEO – Bundle Post
No matter what small, medium or large companies do to avoid what it takes to have an effective social media program, it won’t make social media go away!
Let’s all just stop pretending to be an ostrich. Let’s pull our heads out and realize your small local business, B2B and all other brands must have a social media strategy, presence and plan to build community and engage. Sooner or later you are going to have to build relationships with your customers, prospects and influencers where THEY are.
Sticking your head in the sand will only cut off oxygen and leave your business with a flat line.
Robert M. Caruso
@fondalo
Founder/CEO – Bundle Post
Guess what? You’re not a celebrity, so you might want to start building a community.
Isn’t it the truth though? The image brings graphics and reality together. We don’t receive a large social following, we must build one!
Robert M. Caruso
@fondalo
Founder/CEO – Bundle Post
Critical Mass isn’t everything in social media… Don’t forget it!
Today’s image attempts to hammer home that too many of us get caught up in the size of our lists of followers, fans and friends across the social graph. There is much more to effective social media marketing than community size.
Robert M. Caruso
@fondalo
Founder/CEO – Bundle Post
