One of the hardest thing for many brands and especially experienced direct marketers to understand about social media is that it’s not about YOU. It’s absolutely NOT selfish, but rather about providing relevant, selfless value to others.
Today’s social graphic is a photo we created to try to get that concept across in a fun way. If you heard yourself going “awwwwwww” when you opened this page, it worked!
Here are three points to remember:
1) As you spend time in your social media management, be sure that you are considering your target audience and what is interesting to them.
2) Ensure your social media marketing is providing selfless, relevant, valuable content for that target market.
3) Be helpful to others and play nice! :-)
Enjoy today’s social media image